Professional Papers and Publications
David Giovannoni’s professional papers (1972-2006) are being prepared for deposit at the National Public Broadcasting Archives. Those looking for primary documents about audience and programming research in public radio during these years should contact Special Collections in Mass Media and Culture at the University of Maryland, College Park.
The largest on-line collection of David Giovannoni’s publications is at Audience Research Analysis’ website. The most requested articles are also available here:
- Audience 2010: An Historic Loss of Momentum
After 30 years of virtually uninterrupted gains, public radio is entering its third year without audience growth. This report explores the ramifications that cascade from this historic loss of momentum, with a focus on the financial and programming implications for stations.
- Audience 2010: Historic Sources of Growth
Public radio's current situation cannot be blamed on presumed declines in FM listening, or on the widely-accepted (and wildly inaccurate) assumptions that college-educated Americans are fleeing radio and that younger Americans are not using radio at all.
- Audience 2010: Losing Our Grip
Competition and the ascendance of listener-insensitive aspirations have reduced public radio's significance in the lives of its own listeners. Public broadcasters can regain that significance by allowing listener loyalty to guide more programming decisions, and by requiring net listener-sensitive revenue to fund more programming.
- Audience 2010: 21st Century Trajectories
Just because public radio has lost national audience momentum doesn't mean all stations have lost momentum. Some continue to grow. But most do not. This report shows which stations are which, and finds that a return to the macro- and micro-formatics of good radio are in order.
Principles and Principals: Ten Reflections on Public Radio and You
Keynote address to PRPD Annual Conference, September 2002.
The Business of Public Service
Keynote address to PRDMC Annual Conference, July 2001.
Evaluating Our Opportunities
Speech to PRPD Annual Conference, September 2000.
AUDIENCE 98: Public Service, Public Support
David Giovannoni, et al. Washington, DC: Corporation for Public Broadcasting, 1999.
Power and Affinity — Using New Audience Yardsticks in Choosing Programs
“Current Thinking.” Current, Vol. 14, No. 20, November 6, 1995.
Public Service, Values, and Ratings
Info.p@ckets, No 4, Washington, DC: Corporation for Public Broadcasting, August 1994.
Remarks upon the Acceptance of the Edward R. Murrow Award
April 11, 1994.
Appeal and Affinity
“Radio Intelligence.” Current, June through December, 1993.
The Best Time for Indecency
“Radio Intelligence.” Current, Vol. 11, No. 21, November 16, 1992.
Kids and Radio
“Radio Intelligence.” Current, August-September, 1992.
Radio Intelligence 1988-1990: An Anthology of Essays on the Meaning, Design, Management, and Use of Public Radio’s Audience and Programming Research.
Washington, DC: Corporation for Public Broadcasting, 1991.